FIGHTING VERBS
So the verb ‘hit’ is basically for fighting, right? It comes with lots of actions, and when you hit you hit it with your hands or feet.
Yet in American English, (business) people use the verb ‘hit’ quite a lot:
But think about it. What does it mean? You hit it with your hand or what? I mean you can hit a person, a ball or whatever. But how did sales hit a new high? That is, sales are not a person, not even an animal. How is it possible for sales to hit something?
VERBS: THE AMERICAN STYLE
This is one of the ways Americans pick their choice of verbs. They want fighting, more fighting. Actually, they do not really fight. But they simply embed that style into the verbs they use.
When they want to say ‘reach‘ a new high, they don’t use ‘reach’. They hit a new high.
When something bad happens to their company, they use ‘hit’ again:
Our company is hit hard by the rise of cost.
HIT IT THE AMERICAN WAY
Hit it big
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to be successful
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Hit the fan
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to have bad effects
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Hit the ground running
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to begin a venture (with lots of energy)
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WHERE IS THE IDEA FROM?
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